Briefed by Havas People Middle East to art direct and produce the photography to support Dubai Airports’ new employer brand. Our theme was ‘Beyond exceptional, every day’ and the concept was to depict various airport employees at the centre of a fast-moving, busy environment.
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The shoot was completed over a 5 day period - delivering 24 hero shots for use across a range of outputs. Including Brand Toolkit, Training sessions, internal social media strategy.
The images helped our client overcome a number of cultural and legacy challenges.
– Hire more Emiratis and more women
– Attract an even higher calibre of international professionals
– Help build talent pools
– Overcome misconceptions about the industry and the organisation
In Less than a year, the employer brand strategy has already had a massive impact across the business.
– Emirati hiring has moved from 5% to 35%
– Female hiring has soared to 45%
– 43 senior hires have been made directly
– Cost per hire has already reduced from $5,000 to $1,500
– 487% increase in applications via Linkedin & 51% increase on Linkedin engagement index
– Nearly 80& of hires can be directly attributed to the campaign and website
– Dubai Airports has moved to a 100% direct hiring model