Miral’s rebrand in 2022 presented a wonderful opportunity to visually express their new value proposition through captivating photography:
‘Make it Memorable’
KNOW Creative were tasked to refresh their image library, conveying a genuine guest experience of everyday moments on Yas Island.
Models were provided by the client (Staff, Friends and their families) which came with its own set of challenges, but created a realistic feeling throughout the shoot.
Crew:
David Kirkland: Creative Director and Photographer (KNOW Creative)
Jan Pavlovcik: Lighting Grip and Camera assistant (Jungle House Media)
Brendan Thomas: Producer (freelance)
Inna Kolchik: Hair and Make-up (freelance)
Odette Campbell: Wardrobe and stylist (freelance)
Considerable resource was allocated to pre-production. From location recce, through to developing sketches / scamps.
The consideration that went into capturing candid moments, was ironically very manufactured.
Scroll through the gallery
Photography was utilised across all Miral’s communication channels including website and social media.